Audi brand

The past fiscal year was another record year for Audi. Highlights were the launch of the A3, the first model based on the Modular Transverse Toolkit, the acquisition of Ducati and the decision to build a new plant in Mexico.

BUSINESS DEVELOPMENT

In fiscal year 2012, AUDI AG entered the premium two-wheeler segment with its purchase of Italian motorcycle manufacturer Ducati via a subsidiary. Audi is laying the foundations for future growth in America with its decision to construct a new plant in San José Chiapa, Mexico. An additional highlight was the market launch of the third generation of the successful A3, the first Group model to be based on the Modular Transverse Toolkit. The A3 range is being successively expanded with derivatives; next in line after the A3 Sportback are an S3 and a TCNG version, among other things. The unveiling of the new RS4 Avant marks the return of a true sports car for day-to-day use to Audi’s portfolio. The new A1 Sportback was also launched on the markets.

Audi Q7

Audi began producing the Q7 in India in the reporting period. This is the fourth model to be manufactured locally following the A4, A6 and Q5.

The Audi brand delivered 1.5 million vehicles to customers worldwide in the reporting period, exceeding the record prior-year level by 11.7%. The rise was mainly due to strong increases in Asia (+28.1%) and North America (+18.5%). Up-and-coming growth markets such as South Korea, South Africa and India are gaining in significance for the brand.

Unit sales by the Audi brand in fiscal year 2012 amounted to 1.3 million vehicles (of which 1.1 million were Audi and Lamborghini models); in addition, the Chinese joint venture FAW-Volkswagen sold a further 329 thousand Audi vehicles. The A6, A5 Sportback, A8, Q5 and Q7 models were the main growth drivers. The new A1 Sportback and Q3 models were also highly popular. Unit sales by Automobili Lamborghini S.p.A. amounted to 2,120 vehicles, an increase of 32.2% on the prior-year period.

At 1.5 million units in fiscal 2012, the production of Audi models exceeded the prior-year figure by 9.1%. Lamborghini produced 2,197 vehicles, 28.4% more than in the previous year.

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AUDI BRAND
		2012		2011		%
Deliveries (thousand units)		1,457		1,304		+11.7
Vehicle sales		1,299		1,543		–15.9
Production		1,468		1,345		+9.2
Sales revenue (€ million)		48,771		44,096		+10.6
Operating profit		5,380		5,348		+0.6
as % of sales revenue		11.0		12.1

SALES REVENUE AND EARNINGS

At €48.8 billion, sales revenue for the Audi brand was 10.6% higher than in the prior year. This significant increase was mainly attributable to larger volumes of vehicles and parts. Operating profit rose slightly on the back of the increased volume to €5.4 billion as a result of more favorable exchange rates and product cost optimization measures, despite increasingly difficult economic conditions. The operating return on sales was 11.0% (12.1%). The key figures for the Lamborghini and Ducati brands are included in the figures for the Audi brand.

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PRODUCTION
Units		2012		2011
* Starting in July 2012.
Audi
A4		329,759		321,045
A6		284,888		241,862
Q5		209,799		183,678
A3		164,666		189,068
A1		123,111		117,566
Q3		106,918		19,613
A5		103,357		111,758
Q7		54,558		53,703
A8		35,932		38,542
A7		28,950		37,301
TT		21,880		25,508
R8		2,241		3,551
		1,466,059		1,343,195
Lamborghini
Aventador		976		447
Gallardo		822		944
Gallardo Spyder		399		320
		2,197		1,711
Audi brand		1,468,256		1,344,906
Ducati, motorcycles*		15,734		–

Audi A3 Sportback