ŠKODA brand

The European launch of ŠKODA’s new Rapid compact saloon was the highlight of its fiscal year 2012. The Czech brand aims to launch a new model on average every six months until 2015.

BUSINESS DEVELOPMENT

The ŠKODA brand systematically continued its growth trajectory in 2012, which is underpinned by a large number of model rollouts. It introduced the Rapid – which has been available on the Indian market since 2011 – onto the European market in 2012. Positioned between the Fabia and the Octavia, the Rapid is a core component of the brand’s growth strategy. ŠKODA also presented the four-door version of the Citigo. In December 2012, the main production facility in Mladá Boleslav started producing the third generation of the bestselling Octavia – the heart of the brand.

ŠKODA Citigo

The ŠKODA brand delivered 939 thousand vehicles to customers in the reporting period, surpassing the prior-year figure by 6.8%. The brand recorded substantial growth rates in Russia (+33.7%), India (+14.2%) and China (+7.1%) in particular.

At 727 thousand vehicles, unit sales for the ŠKODA brand were up 5.2% year-on-year. Growth in demand was particularly high for the Citigo and Yeti models, as well as for the Rapid in India.

The considerable difference between deliveries and unit sales is mainly due to the fact that the vehicle-producing joint ventures in China are not counted as ŠKODA brand companies.

The ŠKODA brand produced 943 thousand units worldwide in the reporting period, 4.6% more than in the previous year.

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ŠKODA BRAND
		2012		2011		%
Deliveries (thousand units)		939		879		+6.8
Vehicle sales		727		690		+5.2
Production		943		902		+4.6
Sales revenue (€ million)		10,438		10,266		+1.7
Operating profit		712		743		–4.1
as % of sales revenue		6.8		7.2

SALES REVENUE AND EARNINGS

The ŠKODA brand generated sales revenue of €10.4 billion in fiscal 2012, a year-on-year increase of 1.7%. At €712 million, operating profit was 4.1% or €30 million lower than the prior-year figure. The increased volume and lower product costs were unable to offset negative mix effects and higher marketing costs. The operating return on sales was 6.8%, compared with 7.2% in the previous year.

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PRODUCTION
Units		2012		2011
Octavia		406,360		402,281
Fabia		255,025		262,497
Superb		106,847		119,732
Yeti		90,952		77,142
Roomster		39,249		36,427
Citigo		36,687		1,027
Rapid		8,292		2,559
		943,412		901,665

ŠKODA Rapid