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ŠKODA brand

On target worldwide despite difficult
market situation in Europe

The European launch of ŠKODA’s new Rapid compact saloon was the highlight of its fiscal year 2012. The Czech brand aims to launch a new model on average every six months until 2015.

ŠKODA (logo)

BUSINESS DEVELOPMENT

The ŠKODA brand systematically continued its growth trajectory in 2012, which is underpinned by a large number of model rollouts. It introduced the Rapid – which has been available on the Indian market since 2011 – onto the European market in 2012. Positioned between the Fabia and the Octavia, the Rapid is a core component of the brand’s growth strategy. ŠKODA also presented the four-door version of the Citigo. In December 2012, the main production facility in Mladá Boleslav started producing the third generation of the bestselling Octavia – the heart of the brand.

ŠKODA Citigo (photo)

ŠKODA Citigo

The ŠKODA brand delivered 939 thousand vehicles to customers in the reporting period, surpassing the prior-year figure by 6.8%. The brand recorded substantial growth rates in Russia (+33.7%), India (+14.2%) and China (+7.1%) in particular.

At 727 thousand vehicles, unit sales for the ŠKODA brand were up 5.2% year-on-year. Growth in demand was particularly high for the Citigo and Yeti models, as well as for the Rapid in India.

The considerable difference between deliveries and unit sales is mainly due to the fact that the vehicle-producing joint ventures in China are not counted as ŠKODA brand companies.

The ŠKODA brand produced 943 thousand units worldwide in the reporting period, 4.6% more than in the previous year.

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ŠKODA BRAND

 

 

 

 

 

 

 

 

2012

 

2011

 

%

Deliveries (thousand units)

 

939

 

879

 

+6.8

Vehicle sales

 

727

 

690

 

+5.2

Production

 

943

 

902

 

+4.6

Sales revenue (€ million)

 

10,438

 

10,266

 

+1.7

Operating profit

 

712

 

743

 

–4.1

as % of sales revenue

 

6.8

 

7.2

 

 

727 thousand

VEHICLES SOLD IN 2012

SALES REVENUE AND EARNINGS

The ŠKODA brand generated sales revenue of €10.4 billion in fiscal 2012, a year-on-year increase of 1.7%. At €712 million, operating profit was 4.1% or €30 million lower than the prior-year figure. The increased volume and lower product costs were unable to offset negative mix effects and higher marketing costs. The operating return on sales was 6.8%, compared with 7.2% in the previous year.

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PRODUCTION

 

 

 

 

Units

 

2012

 

2011

Octavia

 

406,360

 

402,281

Fabia

 

255,025

 

262,497

Superb

 

106,847

 

119,732

Yeti

 

90,952

 

77,142

Roomster

 

39,249

 

36,427

Citigo

 

36,687

 

1,027

Rapid

 

8,292

 

2,559

 

 

943,412

 

901,665

ŠKODA Rapid (photo)

ŠKODA Rapid

FURTHER INFORMATION www.skoda-auto.com

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