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Volkswagen Passenger Cars brand

Bestseller relaunched – the new Golf

The Volkswagen Passenger Cars brand unveiled the seventh generation of its bestseller – the new Golf – in fiscal year 2012. The eco up!, which was also launched on the market, took pole position in Verkehrsclub Deutschland’s environmental vehicle list. Despite the challenging environment, the brand achieved a new sales record.

Volkswagen Passenger Cars (logo)

BUSINESS DEVELOPMENT

The most important event for the Volkswagen Passenger Cars brand in fiscal year 2012 was the market launch of the seventh generation of the Golf. The new model is considerably lighter than its predecessor, despite being slightly larger and better equipped. A large number of assistance systems for greater comfort and safety round off the package. The brand also started selling the natural gas-fueled eco up!. Its low consumption levels and CO2 emissions make it the overall 2012/2013 winner in the environmental vehicle list published by Verkehrsclub Deutschland (VCD), the German association for sustainable mobility. In addition, the third generation of the Beetle Convertible celebrated its world premiere at the end of the year.

VW eco up! (photo)

up!

The Volkswagen Passenger Cars brand ended 2012 with deliveries at a new all-time high: at 5.7 million vehicles, it delivered 12.7% more cars than in 2011. The brand recorded particularly high growth rates in Russia (+39.6%), the USA (+35.1%) and China (+24.8%).

Unit sales by the Volkswagen Passenger Cars brand were up 9.0% year-on-year to 4.9 million vehicles in the reporting period. There was strong demand in particular for the Touareg, Tiguan, Golf Cabriolet and Fox models, as well as for the US version of the Passat. The new Golf, up! and Beetle models also met with a positive market reception.

The difference between deliveries and unit sales is primarily due to the fact that the vehicle-producing joint ventures in China are not counted as Volkswagen Passenger Cars brand companies.

The Volkswagen Passenger Cars brand increased its production by 9.5% to 5.8 million vehicles in fiscal year 2012; apart from the new production facilities, the plants in Mexico and Slovakia recorded the highest growth rates.

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VOLKSWAGEN PASSENGER CARS BRAND

 

 

 

 

 

 

 

 

2012

 

2011

 

%

Deliveries (thousand units)

 

5,738

 

5,091

 

+12.7

Vehicle sales

 

4,850

 

4,450

 

+9.0

Production

 

5,772

 

5,272

 

+9.5

Sales revenue (€ million)

 

103,942

 

94,690

 

+9.8

Operating profit

 

3,640

 

3,796

 

–4.1

as % of sales revenue

 

3.5

 

4.0

 

 

VII

SEVENTH GENERATION OF THE GOLF

SALES REVENUE AND EARNINGS

The Volkswagen Passenger Cars brand generated sales revenue of €103.9 billion in fiscal 2012, an increase of 9.8% year-on-year that was due mainly to increased volumes. Operating profit amounted to €3.6 billion (€3.8 billion). It was impacted by upfront expenditures for the Modular Transverse Toolkit and startup costs for the new Golf. The operating return on sales was 3.5% (4.0%).

Our success in 2012 has allowed us to make further significant progress towards achieving our Strategy 2018 objectives, i.e. to increase worldwide sales to 6.6 million vehicles per year in approximately six years and to lift our global market share to 9%.

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PRODUCTION

 

 

 

 

Units

 

2012

 

2011

Passat/Santana

 

1,309,618

 

1,148,625

Jetta/Bora

 

1,060,824

 

900,440

Golf

 

825,591

 

913,693

Polo

 

711,519

 

809,549

Gol

 

502,486

 

512,543

Tiguan

 

453,081

 

356,187

Fox

 

197,823

 

160,751

Touran

 

152,683

 

160,936

up!

 

141,515

 

12,612

Beetle

 

107,939

 

21,496

Touareg

 

77,635

 

79,986

CC

 

68,481

 

Sharan

 

48,399

 

49,969

Suran

 

37,602

 

48,473

Scirocco

 

33,620

 

42,481

Polo Classic/Sedan

 

15,265

 

12,850

Eos

 

11,138

 

22,511

Phaeton

 

10,190

 

11,166

Parati

 

6,380

 

7,508

 

 

5,771,789

 

5,271,776

VW Golf (photo)

Golf

FURTHER INFORMATION www.volkswagen.com  

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