Volkswagen Passenger Cars brand

The Volkswagen Passenger Cars brand unveiled the seventh generation of its bestseller – the new Golf – in fiscal year 2012. The eco up!, which was also launched on the market, took pole position in Verkehrsclub Deutschland’s environmental vehicle list. Despite the challenging environment, the brand achieved a new sales record.

BUSINESS DEVELOPMENT

The most important event for the Volkswagen Passenger Cars brand in fiscal year 2012 was the market launch of the seventh generation of the Golf. The new model is considerably lighter than its predecessor, despite being slightly larger and better equipped. A large number of assistance systems for greater comfort and safety round off the package. The brand also started selling the natural gas-fueled eco up!. Its low consumption levels and CO₂ emissions make it the overall 2012/2013 winner in the environmental vehicle list published by Verkehrsclub Deutschland (VCD), the German association for sustainable mobility. In addition, the third generation of the Beetle Convertible celebrated its world premiere at the end of the year.

up!

The Volkswagen Passenger Cars brand ended 2012 with deliveries at a new all-time high: at 5.7 million vehicles, it delivered 12.7% more cars than in 2011. The brand recorded particularly high growth rates in Russia (+39.6%), the USA (+35.1%) and China (+24.8%).

Unit sales by the Volkswagen Passenger Cars brand were up 9.0% year-on-year to 4.9 million vehicles in the reporting period. There was strong demand in particular for the Touareg, Tiguan, Golf Cabriolet and Fox models, as well as for the US version of the Passat. The new Golf, up! and Beetle models also met with a positive market reception.

The difference between deliveries and unit sales is primarily due to the fact that the vehicle-producing joint ventures in China are not counted as Volkswagen Passenger Cars brand companies.

The Volkswagen Passenger Cars brand increased its production by 9.5% to 5.8 million vehicles in fiscal year 2012; apart from the new production facilities, the plants in Mexico and Slovakia recorded the highest growth rates.

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VOLKSWAGEN PASSENGER CARS BRAND
		2012		2011		%
Deliveries (thousand units)		5,738		5,091		+12.7
Vehicle sales		4,850		4,450		+9.0
Production		5,772		5,272		+9.5
Sales revenue (€ million)		103,942		94,690		+9.8
Operating profit		3,640		3,796		–4.1
as % of sales revenue		3.5		4.0

SALES REVENUE AND EARNINGS

The Volkswagen Passenger Cars brand generated sales revenue of €103.9 billion in fiscal 2012, an increase of 9.8% year-on-year that was due mainly to increased volumes. Operating profit amounted to €3.6 billion (€3.8 billion). It was impacted by upfront expenditures for the Modular Transverse Toolkit and startup costs for the new Golf. The operating return on sales was 3.5% (4.0%).

Our success in 2012 has allowed us to make further significant progress towards achieving our Strategy 2018 objectives, i.e. to increase worldwide sales to 6.6 million vehicles per year in approximately six years and to lift our global market share to 9%.

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PRODUCTION
Units		2012		2011
Passat/Santana		1,309,618		1,148,625
Jetta/Bora		1,060,824		900,440
Golf		825,591		913,693
Polo		711,519		809,549
Gol		502,486		512,543
Tiguan		453,081		356,187
Fox		197,823		160,751
Touran		152,683		160,936
up!		141,515		12,612
Beetle		107,939		21,496
Touareg		77,635		79,986
CC		68,481		–
Sharan		48,399		49,969
Suran		37,602		48,473
Scirocco		33,620		42,481
Polo Classic/Sedan		15,265		12,850
Eos		11,138		22,511
Phaeton		10,190		11,166
Parati		6,380		7,508
		5,771,789		5,271,776

Golf